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Speakers: Aitken

Troy Clements

Director of Human Resources, Sunlight Solutions
Vice President, HR Florida State Council

For nearly 25 years, Troy Clements, SPHR/SHRM-SCP, has partnered with organizations to increase likeability and loyalty within the talent base.  Seeking to understand the employee voice, he helps companies develop cultures to ensure all voices are heard.

He is the Director of Human Resources for Sunlight Solutions, a software developer providing comprehensive, technological solutions helping industry-leading insurance companies achieve their policy management needs.

In addition, he currently serves as Vice-President for the HR Florida State Council and was previously the State Conference Director.


Trina Pulliam

President, Trainnovations

Trina is President of Trainnovations, a 26 year old boutique consulting firm with a team of specialists focusing on the
effectiveness of local government. As a National Malcolm Baldrige Examiner (a position appointed by the US Secretary of Commerce) for the 8 years allowing Trina to give back to the country by leading teams through a rigorous evaluation process to help raise the bar to compete in today’s economy.

Trina’s specializes in organizational improvement, conscious leadership, strategic planning and efficiency measures.
Trina is a graduate of the University of Florida where she studied business, finance and economics.

When she is not working or volunteering, she can be found on the trail hiking
or running! She loves Ultra Marathoning (>35 miles)

Michelle FH.jpg

Michelle Tatum-Bush

Partner, FordHarrison

Michelle Tatum-Bush provides advice and handles disputes for employers in Florida and with operations throughout the US.

Her clients represent a wide variety of industries, including construction, brokerages, medical practices, management, insurance, and not-for-profit organizations. Michelle has particular expertise in FMLA and ADA accommodations matters. She is also passionate about helping clients throughout their litigation matters, whether the cases involve discrimination and harassment in the workplace, retaliation against whistleblowers, WARN Act claims or violations of the Americans with Disabilities Act and the Age Discrimination in the Employment Act.

Michelle understands the challenges facing employers first hand. Prior to joining FordHarrison, Michelle was a judicial staff attorney for the Fourth Judicial Circuit in Jacksonville, Florida, where she oversaw the operation of the Criminal Division and was responsible for hiring, firing, managing, and disciplining attorneys as well as interns. Michelle also served as the Capital Judicial Staff Attorney, appointed by the criminal judiciary to attend all phases of capital murder trials to assist judges with instantaneous research and recommendations on issues that arose during hearings and trials.

Prior to joining FordHarrison, Michelle also served as a Special Master, appointed by the Chief Judge of the Fourth Judicial Circuit on a per case basis to preside over evidentiary hearings regarding petitions for belated appeal filed in the First District of Appeal. In this role Michelle issued written orders to the First District Court of Appeal setting forth findings of fact and conclusions of law regarding a petitioner's entitlement to a belated appeal.

Michelle served eleven years on the Board of Directors for the University of North Florida Alumni Association, serving as its President for two years. During her time serving as Board President Michelle was honored to give graduation commencement speeches at each graduation ceremony, awarded monies raised by the Alumni Association to the first-generation scholarship fund, served as an Ex-Officio board member on UNF's Foundation Board, and was selected to be on the committee leading the Foundation in developing the University's ten-year strategic plan. Michelle remains very involved in UNF.

Michelle also speaks frequently to groups of HR professionals, brokers and other audiences on a wide range of employment-related topics.

Speakers: Hoeffner
Speakers: Tatum

Mike Aitken

Chief Membership Officer, SHRM

Mike Aitken is Chief Membership Officer at SHRM, following 15 years of leading SHRM’s successful advocacy programs as Vice President of Government Affairs.  

Mike is a leading authority on the issues important to the human resource profession and drives SHRM’s membership vision, ensuring excellent member experiences, and implementing the organization’s newly developed business strategy.

He applies his proven model of engagement to shape the future of work, workers and workplaces. He is an expert relationship-builder across diverse constituencies and stakeholders, always seeking out the “win-win” in every situation.

As a member of SHRM’s executive team, Mike also plays a key role in setting the strategic direction of the organization, offering important counsel on SHRM’s educational programs and professional development opportunities.

Prior to joining SHRM in 2003, he spent 14 years with the College and University Professional Association for Human Resources (CUPA-HR), which represents more than 23,000 HR professionals at over 1,900 higher education institutions.  

In 2015 and 2016, Mike served as an employer representative on the U.S. delegation to the International Labour Conference.

Mike holds a Bachelor of Arts degree from the University of San Diego.


Gerry Hoeffner

President, Personnel Dynamics Consulting Group

Gerry Hoeffner is President of Personnel Dynamics Consulting Group, which specializes in Change Management, Corporate Culture Enhancement and Employee Development.

His passion for the study of human behavior and his experience in sales, distribution, manufacturing, retail sales, and the medical field provides a broad spectrum of insight and knowledge to his work. Gerry is known throughout the U.S. for his high-energy presentations, humor and a “straight talking” approach to management.

Gerry founded Personnel Dynamics Consulting in 1999 and today is considered one of the most exciting voices in the field of workforce development and organizational change. He has been featured in HR Magazine for his work on the Workforce 2020 program. His “Best Places To Work” program one of six recipients worldwide of the 2002 National Pinnacle Award from the Society for Human Resource Management. With this information, he determines the best places to work and can provide his clients and audiences with the real life solutions to the challenging businesses face every day. Gerry is a Certified “Predictive Index®” Consultant and in 2012 introduced his newest venture with the release of, a website dedicated to educating employers on the costs of losing good employees. He is a four-time national award winner for initiating new concepts in HR Management within the Wholesales and Distribution industries. Gerry also volunteers his time teaching business etiquette classes to area high schools and a number of non-profit organizations.

Speakers: Pulliam
Speakers: Clements
Speakers: Wilson

Louis D. Wilson

Partner, FordHarrison

Louis Wilson is the Managing Partner of the Melbourne office. He regularly assists employers on a wide range of matters, from providing advice and guidance on day-to-day labor and employment law issues to representation in complex employment litigation matters. 

Louis has extensive experience assisting organizations with drafting employment contracts and non-compete agreements, developing personnel policies and practices, conducting workplace trainings and investigations, and carrying out separations and reductions-in-force. Louis also regularly represents employers in federal and state court and before administrative agencies, with a particular focus in breach of contract, discrimination, FMLA, wage/hour and whistleblower matters. Additionally, Louis has a broad range of experience representing management in traditional labor matters, including providing legal advice in connection with union organizing campaigns and representation in labor arbitration and unfair labor practice charge proceedings.

Over the course of his legal career Louis has advised and represented clients involved in a variety of industries and sectors, including companies involved in the financial services, healthcare, hospitality, manufacturing, restaurant and retail industries, as well as a number of public employers and government contractors. He is a member of the firm's Global Legal Services practice group, as well as its Healthcare and Restaurant practice groups. Earlier in his career Louis was an attorney in the labor and employment practice group of a large international law firm based in New York City where he worked extensively with employers on a variety of labor and employment matters, including complex corporate restructurings and mergers and acquisitions. He also spent several years in London, England where he qualified as a solicitor in England and Wales and studied UK employment law. While in law school, Louis served as an Articles Editor for the George Washington University Journal of International Law and Economics and was a member of the George Washington University Law School Moot Court Board.

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